{"id":618,"date":"2023-06-03T14:37:17","date_gmt":"2023-06-03T12:37:17","guid":{"rendered":"https:\/\/olgarudakova.com\/the-truth-about-dashboards\/"},"modified":"2024-08-03T12:16:52","modified_gmt":"2024-08-03T10:16:52","slug":"pravda-o-dashboardech-nejsou-to-analyticke-nastroje","status":"publish","type":"post","link":"https:\/\/olgarudakova.com\/cs\/pravda-o-dashboardech-nejsou-to-analyticke-nastroje\/","title":{"rendered":"Pravda o dashboardech: Nejsou to analytick\u00e9 n\u00e1stroje"},"content":{"rendered":"
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Dashboardy jsou jako \u0161v\u00fdcarsk\u00e9 no\u017ee obchodn\u00edho sv\u011bta \u2013 v\u0161ichni si mysl\u00ed, \u017ee um\u00ed v\u0161echno, ale ve skute\u010dnosti jsou dobr\u00e9 jen pro p\u00e1r konkr\u00e9tn\u00edch \u00fakol\u016f. Pokud pat\u0159\u00edte k lidem, kte\u0159\u00ed si mysl\u00ed, \u017ee dashboardy jsou za\u010d\u00e1tkem a koncem obchodn\u00ed anal\u00fdzy, je \u010das na kontrolu reality. Pravdou je, \u017ee dashboardy jsou skv\u011bl\u00e9 pro\u00a0monitorov\u00e1n\u00ed a vysv\u011btlov\u00e1n\u00ed provozn\u00edch v\u00fdkon\u016f<\/strong>, ale nenahrazuj\u00ed analytick\u00e9 n\u00e1stroje.<\/p>\n

Stephen Few, autor knihy \u201eInformation Dashboard Design\u201c, v\u00ed, o \u010dem mluv\u00ed. P\u016fvodn\u011b, v roce 2006, rozd\u011blil dashboardy do t\u0159\u00ed kategori\u00ed: strategick\u00e9, analytick\u00e9 a provozn\u00ed. Ale kdy\u017e v roce 2013 vy\u0161lo druh\u00e9 vyd\u00e1n\u00ed jeho knihy, zm\u011bnil n\u00e1zor. Uv\u011bdomil si, \u017ee dashboardy jsou vynikaj\u00edc\u00ed pro monitorov\u00e1n\u00ed v\u00fdkonu, ale ne pro hloubkovou anal\u00fdzu. A h\u00e1dejte co? S t\u00edm souhlas\u00edm.<\/p>\n

Poj\u010fme tedy prozkoumat, kdy jsou dashboardy nezbytn\u00e9 a kdy pot\u0159ebujete vyt\u00e1hnout velk\u00e9 zbran\u011b. M\u00e1m r\u00e1da dashboardy \u2013 nepochybujte o tom \u2013 a existuje pro n\u011b spousta obchodn\u00edch p\u0159\u00edpad\u016f. Ale pokud chcete z nich vyt\u011b\u017eit maximum, mus\u00edte zn\u00e1t jejich omezen\u00ed.<\/p>\n

Z\u00f3na dashboard\u016f<\/h4>\n

P\u0159edstavte si graf se \u010dty\u0159mi kvadranty. Osa x p\u0159edstavuje strategick\u00e9 vs. provozn\u00ed ot\u00e1zky, zat\u00edmco osa y p\u0159edstavuje anal\u00fdzu vs. vysv\u011btlen\u00ed. Dashboardy jsou vhodn\u00e9 pouze pro vysv\u011btleni provozn\u00edho v\u00fdkonu. Tomu \u0159\u00edk\u00e1m \u201ez\u00f3na dashboard\u016f\u201c<\/p>\n<\/div>\n<\/div>\n

\"\"<\/p>\n

Operational Explanatory: Provozn\u00ed vysv\u011btluj\u00edc\u00ed n\u00e1stroje<\/h4>\n

Nejprve je t\u0159eba si uv\u011bdomit, \u017ee dashboardy jsou skv\u011bl\u00e9 p\u0159i monitorov\u00e1n\u00ed a vysv\u011btlov\u00e1n\u00ed provozn\u00edch (nikoliv strategick\u00fdch) v\u00fdsledk\u016f. V\u011bt\u0161ina obchodn\u00edch probl\u00e9m\u016f spad\u00e1 do t\u00e9to kategorie, a to je m\u00edsto, kde dashboardy z\u00e1\u0159\u00ed. Z\u00f3na dashboard\u016f je obrovsk\u00e1 a kritick\u00e1 pro v\u010dasn\u00e9 rozhodov\u00e1n\u00ed nap\u0159\u00ed\u010d v\u0161emi obchodn\u00edmi funkcemi.<\/p>\n

Dashboardy mohou odpov\u011bd\u011bt na ot\u00e1zky jako: Pro\u010d se na\u0161e mar\u017ee sn\u00ed\u017eila navzdory n\u00e1r\u016fstu tr\u017eeb? Pro\u010d na\u0161e marketingov\u00e9 kampan\u011b negeneruj\u00ed o\u010dek\u00e1vanou n\u00e1vratnost investic? Kolik z\u00e1kazn\u00edk\u016f zru\u0161ilo sv\u00e9 p\u0159edplatn\u00e9 a pro\u010d?<\/p>\n

Dob\u0159e navr\u017een\u00e9\u00a0driver-based dashboardy\u00a0<\/a>by m\u011bly kombinovat kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonu s jejich ovliv\u0148uj\u00edc\u00edmi faktory \u2013 business drivery, kter\u00e9 v\u00e1m pomohou pochopit, pro\u010d do\u0161lo k neo\u010dek\u00e1van\u00e9 zm\u011bn\u011b. Nap\u0159\u00edklad obchodn\u00ed faktory ovliv\u0148uj\u00edc\u00ed mar\u017ei spole\u010dnosti mohou zahrnovat zm\u011bnu produktov\u00e9ho mixu sm\u011brem k n\u00edzko mar\u017eov\u00fdm produkt\u016fm, objemov\u00e9 slevy, slevy za v\u010dasnou platbu, zm\u011bny cen n\u00e1kupu kv\u016fli cen\u00e1m surovin nebo energie nebo zm\u011bny n\u00e1klad\u016f na dopravu a logistiku kv\u016fli cen\u00e1m paliva.<\/p>\n

Ale poj\u010fme b\u00fdt realisti\u010dt\u00ed: kdy\u017e pou\u017e\u00edv\u00e1te dashboard nebo upravujete filtry a \u010dasov\u00e9 r\u00e1mce, nevykon\u00e1v\u00e1te skute\u010dnou anal\u00fdzu. V\u0161echna anal\u00fdza ji\u017e byla provedena p\u0159i n\u00e1vrhu dashboardu nebo dokonce d\u0159\u00edve b\u011bhem explora\u010dn\u00ed anal\u00fdzy.<\/p>\n

Operational Exploratory: Provozn\u00ed analytick\u00e9 n\u00e1stroje<\/h4>\n

Anal\u00fdza provozn\u00edho v\u00fdkonu je ta prav\u00e1 anal\u00fdza. Mana\u017ee\u0159i provozu, datov\u00ed v\u011bdci a obchodn\u00ed analytici hledaj\u00ed odpov\u011bdi na ot\u00e1zky jako: Jak\u00e9 jsou na\u0161e kl\u00ed\u010dov\u00e9 faktory prodeje (sales drivery)? Jak m\u016f\u017eeme optimalizovat n\u00e1\u0161 dodavatelsk\u00fd \u0159et\u011bzec, abychom sn\u00ed\u017eili n\u00e1klady? Jak m\u016f\u017eeme doc\u00edlit toho, aby z\u00e1kazn\u00edci neodch\u00e1zeli?<\/p>\n

Zde p\u0159ich\u00e1zej\u00ed na \u0159adu statistick\u00e9 n\u00e1stroje a n\u00e1stroje strojov\u00e9ho u\u010den\u00ed \u2013 nikoli dashboardy. Data pou\u017eit\u00e1 v t\u00e9to anal\u00fdze (intern\u00ed i extern\u00ed) by m\u011bla poch\u00e1zet z datov\u00e9ho skladu spole\u010dnosti. Stejn\u00e1 data, kter\u00e1 pou\u017e\u00edv\u00e1me k pochopen\u00ed vztah\u016f, kauzality a vlivu mezi kl\u00ed\u010dov\u00fdmi metrikami a business drivery, budou pozd\u011bji u\u017eite\u010dn\u00e1 i v na\u0161ich dashboardech pro pravideln\u00e9 monitorov\u00e1n\u00ed, vysv\u011btlen\u00ed a kontribu\u010dn\u00ed anal\u00fdzu.<\/p>\n

Strategic Explanatory: Strategick\u00e9 vysv\u011btluj\u00edc\u00ed n\u00e1stroje<\/h4>\n

Mo\u017en\u00e1 si \u0159\u00edk\u00e1te: \u201ePokud pou\u017e\u00edv\u00e1m dashboardy k monitorov\u00e1n\u00ed a vysv\u011btlov\u00e1n\u00ed provozn\u00edho v\u00fdkonu, pro\u010d bych nemohl ud\u011blat tot\u00e9\u017e se strategick\u00fdm v\u00fdkonem?\u201c Kr\u00e1tk\u00e1 odpov\u011b\u010f je, \u017ee m\u016f\u017eete, ale pouze pro monitorov\u00e1n\u00ed. Je nepravd\u011bpodobn\u00e9, \u017ee ot\u00e1zky jako \u201ePro\u010d z\u00e1kazn\u00edci vol\u00ed na\u0161e konkurenty m\u00edsto n\u00e1s?\u201c nebo \u201ePro\u010d je m\u00edra fluktuace na\u0161ich zam\u011bstnanc\u016f vy\u0161\u0161\u00ed ne\u017e pr\u016fm\u011br odv\u011btv\u00ed?\u201c p\u016fjde zodpov\u011bd\u011bt pouze na z\u00e1klad\u011b intern\u00edch dat.<\/p>\n

Ur\u010dit\u011b byste m\u011bli sb\u00edrat nejen intern\u00ed, ale i extern\u00ed tr\u017en\u00ed a konkuren\u010dn\u00ed data. Sledujte ukazatele jako ceny konkurent\u016f a promo\u010dn\u00ed aktivity; slou\u017e\u00ed jako kl\u00ed\u010dov\u00e9 vysv\u011btluj\u00edc\u00ed faktory v provozn\u00edch dashboardech. Nicm\u00e9n\u011b mus\u00edme si p\u0159iznat: celkov\u00fd objem a rozmanitost dat pot\u0159ebn\u00fdch pro strategick\u00e1 vysv\u011btlen\u00ed nejsou pravd\u011bpodobn\u011b snadno dostupn\u00e9. Pokud jde o strategick\u00e9 ot\u00e1zky, obchodn\u00ed analytici s podporou vy\u0161\u0161\u00edho managementu mus\u00ed hledat pravd\u011bpodobn\u00e9 vysv\u011btlen\u00ed za hranicemi firemn\u00edch dashboard\u016f.<\/p>\n

Strategic Exploratory: Strategick\u00e9 analytick\u00e9 n\u00e1stroje<\/h4>\n

Zde se \u0159\u00eddic\u00ed panely ocitaj\u00ed mimo svou hloubku a nedok\u00e1\u017eou poskytnout uspokojiv\u00e9 odpov\u011bdi na ot\u00e1zky jako: Jak\u00e9 jsou nov\u00e9 trendy v na\u0161em odv\u011btv\u00ed? Jak\u00fd je tr\u017en\u00ed potenci\u00e1l nov\u00e9ho produktu? Co d\u011blaj\u00ed na\u0161i konkurenti? K dobyt\u00ed t\u00e9to zem\u011b nejistot by m\u011bl b\u00fdt pou\u017eit pr\u016fzkum trhu, strategick\u00e1 anal\u00fdza a pomoc poradc\u016f a konzultant\u016f.<\/p>\n

Z\u00e1v\u011br<\/h4>\n

I kdy\u017e maj\u00ed dashboardy sv\u00e1 omezen\u00ed v \u0161ir\u0161\u00edm r\u00e1mci analytiky, jejich nezbytn\u00e1 role p\u0159i monitorov\u00e1n\u00ed a vysv\u011btlov\u00e1n\u00ed provozn\u00edho v\u00fdkonu nem\u016f\u017ee b\u00fdt podce\u0148ov\u00e1na. Dashboardy maj\u00ed mnoho mo\u017enost\u00ed pou\u017eiti v r\u00e1mci monitorovan\u00ed. Nicm\u00e9n\u011b nenechme je zat\u00ed\u017eit skute\u010dnou explora\u010dn\u00ed anal\u00fdzou. M\u00edsto toho vyu\u017eijme jejich siln\u00e9 str\u00e1nky a ponechejme \u00fakol hloubkov\u00e9ho pr\u016fzkumu ve schopn\u00fdch rukou jin\u00fdch analytick\u00fdch n\u00e1stroj\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dashboardy jsou jako \u0161v\u00fdcarsk\u00e9 no\u017ee obchodn\u00edho sv\u011bta \u2013 v\u0161ichni si mysl\u00ed, \u017ee um\u00ed v\u0161echno, ale ve skute\u010dnosti jsou dobr\u00e9 jen pro p\u00e1r konkr\u00e9tn\u00edch \u00fakol\u016f. Pokud pat\u0159\u00edte k lidem, kte\u0159\u00ed si mysl\u00ed, \u017ee dashboardy jsou za\u010d\u00e1tkem a koncem obchodn\u00ed anal\u00fdzy, je \u010das na kontrolu reality. Pravdou je, \u017ee dashboardy jsou skv\u011bl\u00e9 pro\u00a0monitorov\u00e1n\u00ed a vysv\u011btlov\u00e1n\u00ed provozn\u00edch v\u00fdkon\u016f, […]<\/p>\n","protected":false},"author":1,"featured_media":560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-cs"],"acf":[],"yoast_head":"\nPravda o dashboardech: Nejsou to analytick\u00e9 n\u00e1stroje | Olga Rudakova<\/title>\n<meta name=\"description\" content=\"Pravdou je, \u017ee dashboardy jsou skv\u011bl\u00e9 pro monitorov\u00e1n\u00ed a vysv\u011btlov\u00e1n\u00ed provozn\u00edch v\u00fdkon\u016f, ale nenahrazuj\u00ed analytick\u00e9 n\u00e1stroje.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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