Business Data Storytelling
Data visualization course online or in person
You know how some presentations grab you right away, and others lose you halfway through? Often the difference is simple: the good ones tell a story, the boring ones just show numbers.
In this workshop, we’ll take your charts and reports and turn them into stories people actually care about, stories that make your audience understand, trust, and act on what you’re saying.
You’ll learn how to go beyond “here’s the data” and instead guide people through a clear, memorable narrative. We’ll work with real business examples, so what you learn is immediately useful.
By the end, you won’t just be showing data, you’ll be telling a story that sticks.
Course Duration:
I keep it flexible. You can have a full day, a half day, or even a focused two-hour session, whatever works best for your schedule and needs.
Who Should Attend:
If you work with data in any way, whether you crunch numbers, make charts, or present results, this is for you. It works for people in finance, marketing, sales, business intelligence, and beyond.
Prerequisites:
Just the basics of Excel. We’ll do some hands-on exercises in it, but nothing complicated.
Languages:
We can do the workshop in Czech or English - your choice.
Where & How:
Online: MS Teams, Zoom, or whatever platform you like.
In-Person: I can come to your office in Prague, anywhere in the Czech Republic, or nearby countries like Slovakia, Poland, Hungary, Germany, or Austria. And if you’re further away? No problem, I’m happy to travel.
Data Storytelling Course Syllabus
BLOCK ONE: Classical Storytelling
1. Putting a story together
Learn the simple structure that keeps people hooked: a story arc.
2. Bringing in emotions
Use emotion to connect with your audience so they feel the importance of your data, not just hear it.
3. Practicing real-world storytelling
Work in groups to create and share stories. Practice on any topic so the skills stick.
BLOCK TWO: Visual Storytelling
4. Finding the story in your data
Spot patterns, context, and hidden narratives your data is trying to tell you.
5. Picking the right chart
Match your visuals to your story and audience, so your message lands every time.
6. Decluttering the image
Strip away the “noise” so only the important insights stand out.
7. Directing attention
Use color, shapes, and layout to guide the eye to what matters most.
8. Making visuals clear and sharp
Smartly use labels and markers so your message is crystal clear.
9. Combining words and visuals
Add titles, notes, and annotations in just the right places to tell your story.
10. Writing titles that stick
Turn dry chart labels into short, punchy headlines that make people lean in.
11. Hands-on practice
Solve two real-world case studies to try out everything you’ve learned.
BLOCK THREE: Data Presentation
12. Learning from great examples
Break down examples of data presentations that work, and why they work.
13. Knowing your audience
Adapt your content and style so it clicks with whoever’s in the room.
14. Making data relatable
Add context and relevance so people see why your numbers matter.
15. Big team challenge: from Analysis to Presentation
Work together to analyze a dataset, create compelling visuals, and then present your findings.
16. Interactive Q&A
Bring your questions and challenges, we’ll tackle them together.
Your Workshop, Your Way
You get to shape the workshop's focus. Whether it's storytelling techniques, data visuals, presentation skills, or hands-on Excel, depending on your team’s needs. This is your training, shaped to your goals.
