Business Data Storytelling
Data visualization course online or in person
Have you ever wondered why our personal stories captivate and engage, yet our business presentations often fall flat with dull charts and lackluster visuals? Today the ability to tell a compelling story is as crucial for decision-making as the analysis itself. This data visualization course is designed to bridge the gap between data analysis and storytelling.
Throughout this interactive workshop, you'll discover how to infuse storytelling principles into your business data visualizations. You'll learn to transform standard charts into compelling stories, turning data presentations into engaging and persuasive narratives.
Join us and transform the way you communicate your data insights. It's not just about the data you present; it's about the story you tell.
Course Duration:
This training is flexible to suit your schedule, offering full-day, half-day, and concise two-hour sessions.
Who Should Attend:
This course is ideal for anyone who works with data - whether you're analyzing numbers, creating charts, or presenting findings. It's perfect for professionals across various sectors, including finance, marketing, sales, and business intelligence.
Prerequisites:
Participants should have a basic understanding of MS Excel, as the workshop includes practical exercises that utilize this tool.
Languages:
Dive into storytelling with data in either Czech or English – it's your choice.
Where & How:
Online: Join me on MS Teams or any platform you prefer for a convenient online session.
In-Person: If you're in Prague or anywhere in Czech republic or nearby in Slovakia, Poland, Hungary, Germany, or Austria, I'll come to you. And if you're further away, just let me know – I love to travel for training!
Data Storytelling Course Syllabus
BLOCK ONE: Classical Storytelling
1. The Essence of Storytelling
- How to Identify Key Elements of a Story?
Understand the anatomy of a story arc. Explore how to craft a beginning, middle, and end in your stories for maximum impact.
2. Emotional Engagement
- How to Evoke Emotions Through Stories?
Discover techniques to connect with your audience emotionally, making your data stories not just informative but also emotionally engaging.
3. Group Storytelling Practice
- How to Apply Storytelling Techniques to any content?
Engage in group exercises where participants practice creating their own stories. Collaborate, innovate, and then share the best narratives with the entire group.
BLOCK TWO: Visual Storytelling
4. Unraveling Data and Context
- How to Understand the Story Behind Your Data?
Explore techniques to interpret data in its broader context. Learn to recognize underlying patterns and narratives that data conceals, setting the stage for compelling storytelling.
5. Choosing the Right Visual
- How to Select the Perfect Chart Based on Data, Story, and Audience?
Master the art of picking the right visual type. Whether it's for customer data, trend analysis, or financial reports, learn to match your data visualization with the story you're telling and the audience you're addressing.
6. Decluttering the Image
- How to Distinguish Between Data Pixels and Non-data Pixels?
Learn the essentials of a clean visual design. Understand how to strip away unnecessary elements that distract from your data, focusing only on what's necessary to convey your message effectively.
7. Focusing Attention on What Matters
- How to Use Preattentive Attributes and Gestalt Principles?
Dive into the psychology of visual perception. Find out how to use colors, shapes, and positioning to draw your audience's attention to key aspects of your data.
8. The Power of Color, Labels, and Markers
- How to Enhance Data Presentation with Smart Design Choices?
Explore the nuanced use of colors, labels, and markers to add clarity and impact to your visuals. Learn the do's and don'ts of visual emphasis.
9. Crafting the Narrative
- How to Seamlessly Integrate Text into Your Visuals?
Understand how to balance visuals with text. Learn to narrate your data story through strategic placement of titles, annotations, and explanatory text, making your data both readable and compelling.
10. Conveying a Powerful Message
- How to Craft a Persuasive Chart Title and Message?
Learn the art of creating impactful messages and titles that resonate with your audience. Discover how to summarize complex data into concise, powerful headlines.
11. Hands-on Practice in Excel
- How to Apply Your Skills in Real-World Scenarios?
Engage in two challenging case studies using Excel. Put your newfound skills to the test, applying everything from visual selection to narrative crafting in a practical setting.
12. Interactive Q&A Session
Conclude with an interactive Q&A. You will have an opportunity to discuss specific challenges, clarify doubts, and delve deeper into the intricacies of data storytelling.
BLOCK THREE: Data Presentation
13. The Anatomy of a Good Presentation
- How to Discern What Makes a Data Presentation Effective?
Examine real-world examples of effective data storytelling and learn to recognize the elements that contribute to their success.
14. Knowing Your Audience
- How to Tailor Your Data Presentation to Different Audiences?
Discover how to adapt your presentation style and content based on your audience's background, expectations, and level of expertise.
15. Making Data Relatable
- How to Add Context and Make Your Data Relatable?
Learn strategies to present data in a way that resonates with your audience by adding context, telling relatable stories, and focusing on what's most relevant to them.
16. Comprehensive Group Exercise: Analysis to Presentation
- How to Integrate Analysis, Visualization, and Presentation in a Group Setting?
Work collaboratively to analyze a dataset, create compelling visuals, and then present your findings, applying all the skills and techniques learned throughout the course.
Your Workshop, Your Way
You get to shape the workshop's focus. Whether it's honing in on storytelling techniques, diving deeper into data presentation, getting hands-on with practical exercises, or exploring Excel formatting features, we'll align the content to your team's priorities. It's your training, steered by your goals!
